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Gainesville.com

Gainesville.com is the community portal website serving North Central Florida residents, visitors and relocators. More than 101,000 registered users frequent the site for comprehensive, breaking local news from The Gainesville Sun's news sources, awarding-winning Gator sports coverage, entertainment and community information, calendar of events, sports schedules and a thriving local marketplace for goods and services as well as local classified ads.

Users log more than 3 million page views monthly and total more than 600,000 unique visitors monthly. Gainesville.com users are 40.5% female and 59.5% male and 47% are 25 - 44 years old.

National studies show that newspaper website users are better educated, have a higher household incomes than non-newspaper website users and shop online and BUY online more than non-users. View statistics on newspaper website users vs. non-newspaper website users.

Extensive local news and information paired with user friendly functions and very efficient search capabilities generates active, loyal users and increases traffic to the site yearly. A recent redesign incorporated more ad options and provides businesses with proactive tools for driving targeted traffic to their websites. The site also provides Gatorsports.com, Gainesville.Monster.com, Homes.Gainesville.com, Cars.Gainesville.com, GainesvilleMoms.com and the Pets page at gainesville.com/pets.

Sources:
2007 Gainesville.com online survey
Mori Research 2006 Power Use Study for NAA

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